By Pavithra Mohan

The popular ticketing app wants to put a Vanity Fair-like spin on the pre-theater magazine.

Late last year, popular ticketing app TodayTix started a podcast, Broadway Backstory, which gave listeners a behind-the-scenes look into how a play went from ideation to execution. Next up in TodayTix’s content play: A glossy, monthly print magazine dubbed The X, whose first issue debuts on October 1.

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