By Jeff Beer

The award-winning actor and YouTube sensation shared the stage at Cannes Lions to talk about how they each approach working with marketers.

The Cannes Lions panel on Sunday, featuring actor Laura Dern and new media hyphenate Grace Helbi,g was billed as a bit of a duel between Classic Hollywood and the YouTube Generation. But there certainly was no sense of competition on stage. More like mutual respect and an acknowledgement that both are moving towards an as-yet-undefined center in entertainment, where the brands and marketers in the festival audience will certainly play a role.

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